Introduction
Hello I'm Facundo!
Digital Marketing Specialist
Focused on the IT sector
I’ve spent over 2 years combining roles in the corporate sector with freelance development and consulting projects. I currently work with clients running high-sales-volume business models, focused on scalable growth and international expansion. I specialize in optimizing every stage of the conversion funnel by improving content architectures (copywriting, images, assets, etc.) and integrating real-time measurement systems. This allows performance data collection, CRM integration, private database management, and direct communication with clients to ensure relevant, effective, and sustainable results.
Portfolio
Projects in collaboration with teams
- Website
- GA4
- GTM
- Looker
- SEO
- Schema.org
- JS Frameworks
- Email Marketing
- EmailJS
- CRM
- Linked In Tags
PUERTO JACARANDÁ
Led the development of the marketing strategy and implementation of measurement tools (GA4, GTM, Looker Studio) to unify site performance data, capture key events, and feed the CRM.
Led the development of the marketing strategy and implementation of measurement tools (GA4, GTM, Looker Studio) to unify site performance data, capture key events, and feed the CRM.
- Web Catalog
- Wireframe UX
- Adobe XD
- JS Frameworks
- React
- HTML
- JSON
- GA4
- GTM
- Looker
- Database
DISTRIBUIDORA PARANÁ
Developed a web catalog for a tape distribution company with over 50 products aimed at resellers, featuring auto-updating prices and downloadable PDF catalogs from the website.
Developed a web catalog for a tape distribution company with over 50 products aimed at resellers, featuring auto-updating prices and downloadable PDF catalogs from the website.
- Website
- GA4
- GTM
- Data Layer
- Looker
- JS Frameworks
- Next.js
- SXO
- Schema.org
- PM
- GitHub
- ClickUp
- BA
BLACKOUT COLORS
Participated in the project applying knowledge in Business Administration and organizing processes using Project Management platforms such as Asana. Established GitHub as the version control system to maintain coordination with the development team.
Participated in the project applying knowledge in Business Administration and organizing processes using Project Management platforms such as Asana. Established GitHub as the version control system to maintain coordination with the development team.
- E-Commerce
- GA4
- GTM
- Data Layer
- Looker
- Pixels
- CRM
- WhatsApp Marketing
- SEM
- ADS
- CRO
LOS LEÑOS
I was in charge of designing the UX/UI architecture of the e-commerce platform, content management: creation and optimization of visual assets, copywriting, and key modules. I implemented advanced measurement systems, centralizing data visualization in Looker Studio.
I was in charge of designing the UX/UI architecture of the e-commerce platform, content management: creation and optimization of visual assets, copywriting, and key modules. I implemented advanced measurement systems, centralizing data visualization in Looker Studio.
About Me
SOLUTIONS TO CONNECT AND GROW SUSTAINABLY
Years of professional experience as a digital marketing specialist in the IT sector.
Companies I've collaborated with on digital projects.
Projects I've participated in and helped build.
I approach every digital marketing strategy as a personalized and contextual solution. My focus combines technical precision with business vision: I build systems that scale, are sustainable over time, and continuously optimize digital presence.
I’m deeply involved in understanding every part of the process: from content architecture to the implementation of automatable systems. Every decision is aligned with concrete goals: conversion, acquisition, and retention.
I work with a systemic perspective, integrating tools like GA4, GTM, CRMs, automation platforms, and modern frameworks. I think about technical SEO, performance, reporting, and action-oriented experiences from day one.
I value the power of information. I apply knowledge in business administration and project management to coordinate actions, align priorities, and maintain strategic focus. My solutions aim for real impact: useful data, engaged users, smooth collaboration, and measurable contributions.
facundoorellanait@gmail.com
City
Buenos Aires, Argentina
Currently at
Digital Marketing Specialist / Blackout Colors
Experience
Professional Experience
2024 - Present
Blackout Colors
Digital Marketing Specialist for the IT sector
2023 - 2024
Freelance
Digital Marketing Specialist
Education and Relevant Technical Training
2025 - Present
Power BI
It Master Academy
2024
GTM - Data Layer
Udemy
2024
Google Analitycs 4
2024
E-Commerce
2023
Project Management Ready+
Project Management Institute (PMI)
2023
Yo Programo
Inti
2023
Diploma in Administration
UTN
Background
I'm focused on achieving the best possible results for you because I truly believe that’s what adding value is all about. I'm passionate about making things work and building great results as part of a team, always giving my best.
Demonstration
Real time demonstration
This site has been instrumented with a tracking architecture using GTM, leveraging custom variables, data layer variables, conditional triggers, and multiple tags that send specific events to GA4. In Looker Studio, I designed strategic and simplified reports based on user data, page views, events, and traffic insights so you can get a clear view of the potential behind my work.
Contact